Empowering Tarleton Athletes to Make A Big Impact

Bleed Purple Athletic Alliance is a non-profit organization dedicated to helping Tarleton State athletes take advantage of their NIL (name, image, likeness) and empowering them to make a big impact in their community.

What We Do

Support Cost of Living

It’s almost impossible for athletes to continue their commitments to their team and studies while also maintaining a part-time job. We step in to fill their cost of living gaps so they can focus on what matters most.

Develop Business Skills

Help them develop business skills and prepare them for future financial success.


Our athletes struggle to take advantage of their NIL because they lack the proper connections. We aim to bridge those connections with the right people, at the right time so they can make a big impact in their community through for-profit opportunities and non-profit involvement.

How you can help

Invest in an Athlete

Your financial gift will directly support our team in helping athletes fill in the gaps in the cost of living, equipping them with business skills, preparing them for future financial success, and bridging valuable connections for both for-profit and non-profit opportunities.

Stay Informed

One of our core objectives is to bridge connections for our athletes. Subscribe to our newsletter to stay informed of upcoming events or other opportunities to support our Tarleton athletes.

We Bleed purple

Overview of NIL
(name, image, likeness)

College athletes can now profit from their name, image, and likeness. This is a huge shift in the industry, but many athletes have no idea where to start.

This is where Bleed Purple Athletic Alliance steps in.

Whether it is supporting their cost of living, providing business advice, preparing them for future financial success, or bridging valuable connections—our team is committed to educating and empowering Tarleton athletes to take full advantage of their NIL.

We support our athletes in compliance with Tarelton’s NIL rules and regulations and NCAA standards.

To learn more about NIL at Tarleton, visit this website.

Invest in an athlete today

Stand by us as we empower Tarleton athletes to make a BIG impact. All gifts make a difference in the life of an athlete. Join us today by giving here, or clicking the button below.

Stay informed by joining our newsletter

Subscribe today and stay up-to-date on all the upcoming events and opportunities to support our Tarleton athletes.

The Bleed Purple Board of Directors

Shane Vaden

Fort Worth

JC Johnson

Fort Worth

Rocky Hardin


Mark S. McKenzie

Fort Worth

Justin Haschke